A Little Too Much Borrowing Going On
Austin Ramzy from Time is discussing an interesting intellectual property theft case here, where an American business claimed that a Hunan-based buisness stole their product, identity, the whole shebang. The case made me think of SPR Coffee, which is a coffee franchise based in Beijing.
If you’ve ever been there, you’ll remember it clearly — it reminds you of Starbucks. Maybe even a bit too much, if you get my meaning. The colors, the menu, the fonts used, the interior of the place. You can see a bit of it in this picture. It made me laugh a bit. Good thing is, though — the coffee was actually pretty good, and it was real hard to find good coffee in China. And their service was actually far better than Starbucks too. One thing I could never figure out, though — their motto was something like “Putting the Full Stop Back into Coffee” — or was it “There’s no Full Stop in SPR Coffee!” Either way, what in the world does it mean?